Wednesday, October 31, 2012

[308] Stamp Of Approval

I think there are features of credibility. That is to say, you will see the same kind of temperament and argument coming from sources that tend to know what they are talking about. Unfortunately, this temperament and argument are often mimicked. This means, if you don't have the patience or habit of trying to recognize a credible source, it's easy to fall right in with a "brilliant argument" made by some new writer, philosopher, or product developer. This problem is exacerbated if you are interested and overly excited with the topic being engaged. In my endless, but not hopeless, pursuit of what's true, I wish to explore what it means to look credible vs. being credible and how it can be easy to immediately see right though someone.

Just so I don't lose myself, I want to talk about the show "Shark Tank," Paul Krugman, fictitious universes, and this article on sex I just read.

We all have our interests or poorly characterized "passions." It's easy to feel a sense of authority or pride in giving one too many factoids that no one else has previously Googled. It's also easy to feel gratified in taking that information and infusing it with personal experience to round out the richness and authenticity of our position. "Did you know that such a seemingly innocuous fact of our biology played out in my interaction with that cute girl from our art class today?" "My background in history, and my uncle who lives in Israel, gives me the authority to refer to the Palestinian terrorists as such."

We build models of behavior that are supposed to signal to each other that we are, in fact, credible. Me even breaking this blog into paragraphs is supposed to show that I know how to structure an argument in digestible chunks regardless of how convoluted or vague each line may be. I even reflexively have a hard time taking giant blocks of text seriously even when I agree with the content! It speaks to the "embedded sensibilities" of what looks and feels "correct."

So if you've seen the show Shark Tank, you see small businesses line up to make their case for a panel of investors. They have some new product which often enough is useful, interesting, and has potential for growth. Before these people have actually gotten to the show, they've created a world where their product is significantly more amazing than reality may have room for. They've put in the blood, sweat, and tears, they know, or are willing to lie, about the numbers, and they have a strong sense for "what people often wonder about and look for" or "what people are excited about." Frequently, once the questioning starts, they get rattled, scare away a few of the investors, and then get proverbially spanked.

All of these people "believe" in their products, and others will buy into that level of work and dedication. The panel of investors, having heard the same story every day, focus on the bottom line. How much money is potentially in it for them? The staggeringly ridiculous and quite infuriating thing I take away from this show is how arbitrary and petty the whole process is. That is their "business." None of these people sit and think about what they'd do with a ten million dollars as opposed to one million. When a comment about "the trouble Apple got into" when talking about brilliant design and marketing against the "problems with overseas manufactures" as if we're not talking about modern slavery and suicide nets...

If I'm a billionaire chastising a small detergent company on its packaging, and part of my argument is to callously lump in how Apple's anti-human rights attitude hurt it for a few quarters despite their resources and ability, to me, you've dramatically lowered my ability to grant you the level of authenticity I seek. Instead you might be described as "a business junkie." You know and project that world so well that you lose sight of the real one. It is important to note that I do not think this is deliberate or malicious. It's the human habit of culture that takes over. Everything you do becomes an expression of the embedded sensibilities, and you talk about things you didn't mean or even want to talk about. Personally, I don't want my effort or thoughts to get that steeped in "the business world." It's too easy. I want my impact to be felt actually instead of arbitrarily in giving x amount of dollars for y percentage in your company where I only care about the bottom line.

Paul Krugman has the kind of authenticity I think is easily lost on the panel of money makers. For those unaware, he's a Nobel Prize winning economist which has nothing to do with why I think he's authentic. When Krugman uses numbers to state facts, what a concept, other economists, despite their differences or disagreements are forced to agree. You can't argue with results. Krugman in interviews lays out a case, and when you try to argue with him, he doesn't lose his shit and start frothing at the mouth, the other person gets pressed to get detailed about something they previously trapped themselves in "sound bite world" about. Krugman is effortless in his demeanor and achievements because he relies on the numbers.

Someone or something that becomes "naturally compelling" is anything but. It's not enough to have a background in, be praised by, or have done in the past. There is a commitment to the truth that goes beyond what you're personally invested. When fans are pissed that a band "sold out," are they just jealous and don't want their favorite song writers/players to achieve commercial success? Or is there a deep seeded fear that the place where compelling lyrics and innovative musical structure will be slowly phased out in the name of the bottom line or brand interests? Some bands understand their message or stick to their roots, and some people commit to the numbers and say how things are instead of what they, or some business entity or political interest, wish them to be.

It's hard if not impossible to draw distinct lines of authenticity when you take them out of the real world. While there are relatively limited numbers of genres or character types, there are an infinite number of stories you can tell with them. Aside from the right publisher or promoter getting their hands on them, what makes something like "The Marvel Universe" become a universe? How does the story of heroes and war get made into 6 movies involving Hobbits or Jedi? Fiction is as an analogy or it wouldn't be compelling. Go ahead and call this my concern with the psychological makeup of people in love with Twilight. Whether it's the truth of how the characters interact, or the truth of your longing to behave like or find someone like what's depicted on screen, you're forever taken with the ones that resonate deep in your gut.

Is the author or director just "brilliant?" I think it's more likely something deeper, fundamentally authentic, that's being spoken to or connected with. Twilight equals a lot of people feeling desperate. Marvel equals a lot of people longing to be "more" or expressive and entertaining of a complex. Pick your favorite Lord of the Rings character and play their decisions against what you might have done, and your willingness to follow overrides a lot of the details in how the story was put together. It's not how the work compares to what came previously; it's when relatively few characters or stories connect to something that feels effortless or timeless despite the amount of work it may actually take to get that portrayal.

For as many people out there trying to express through fiction, there seem to be ten altogether who think themselves rooted in fact. It's kind of frustrating to read a review of a book, especially on sex, that says (not a direct quote) "for those of us who like facts and figures this certainly has a couple of those, and for those of us who like sweeping personal soliloquies we're in for a treat too." Protip, anyone who starts an answer to an interview question with "I'm not trying to be obtuse" is trying to be obtuse. There's this "professional demeanor and language" of someone trying to be an authority on a subject which has been hijacked to all levels of obscurity by my estimation. If you want to claim sex is complicated from a personal standpoint, don't get published and dress it up like you're a scientist. You should put it in a blog called "I Want to Sex You Up Baby" and let your readers battle out the details in the comments.

I know, and like the fact, that my writing things in this format only goes so far. When I want to start making decisions that play out over someone else's life, I'm starved for data. If I'm ever compelling, I wish for it to be in the realm of "I never thought of it that way" or "I didn't have the words." When I think, do, and say, I want it to speak to the authenticity that can't be overridden by insecurity or blind belligerent investment in the next compulsion. I really do think that "like recognizes like" and when you're aroused, or motivated, or pulled into a moment or character, that's where lessons are learned and platforms for self-expression are created. This is where I look when I'm after your "soul" and what I hope you see when I'm writing from mine.